AndyArrow.com

Welcome

At this site you may view a commercial design portfolio, and download a White Paper regarding information design for corporate presentations.

All inquiries, comments, and requests for information, proposal or quote are welcome.


	Information Design for Corporate Presentations: A comprehensive visual overhaul, including design of context-sensitive templates, reinterpretation of statistical charts, creation of conceptual diagrams, analysis of color and design continuity, and animations. Experience with medical education (CME), FDA approvals, and pharma promotion; financial, venture capital, and ad agency pitches. Pre-meeting slide review and onsite technical support. Domestic and international travel. • See examples
	Corporate Identity, Program Branding: Graphic design concepts, logos, typography. Collateral materials: Program books, monographs, annual reports, directional signs and banners, scientific posters, CD/DVD packaging, Save the Date and BRC mailers, billboards, advertising. All examples are 100% -- design, layout, print production and vendor management. • See examples
	White Paper: Corporate presentations (slide shows and related materials) exist for one purpose: To facilitate the transfer of information to an audience -- specifically, to increase comprehension and retention (and in the process, the credibility) of a presenter's statistics, analyses, concepts and conclusions. Information design for print or multimedia, therefore, is not merely a decorative function or creative service. It is a fundamental and strategic business process, integral to the success of any initiative. • Download White Paper

Recommended Reading

slide:ology
An informative website, and book (by the same name) written by Nancy Duarte, published by O'Reilly

The Cognitive Style of PowerPoint: Pitching Out Corrupts Within
An essay by Edward Tufte, author and Yale University Professor

The Cognitive Load of PowerPoint
An interview with Dr. Richard E. Mayer, Professor of Psychology at UC Santa Barbara